Memory Agents

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Ido and Amalia Rosenblum’s father, Adam Baruch, was born to an orthodox family and became a central figure in Israel’s mass media culture. His intense lifestyle led to his untimely death, leaving his children with questions about the gap between their private dad and the gloomy public figure who had quite a few critics. To answer these questions, they collected thousands of items from their father’s archive, and built a unique exhibition space, to which they invited key figures from Baruch’s life who help them piece together the different parts and create a more complete picture of their father.